The Art of AI Revenue

Learn why growth-at-all-cost failed and how to move toward capital-efficient, recurring revenue.

Learn why growth-at-all-cost failed and how to move toward capital-efficient, recurring revenue.

Design the right go-to-market motions and apply the Bowtie Model to integrate acquisition, retention, and expansion.

Design the right go-to-market motions and apply the Bowtie Model to integrate acquisition, retention, and expansion.

Build and scale recurring revenue by focusing on retention loops, churn prevention, and sustainable growth models.

Build and scale recurring revenue by focusing on retention loops, churn prevention, and sustainable growth models.

Operationalize growth with metrics, pricing models, and growth formulas, while shifting from value promises to impact delivery.

Operationalize growth with metrics, pricing models, and growth formulas, while shifting from value promises to impact delivery.

The Art of AI Revenue training details

What You Will Learn in The Art of AI Revenue?

1. From Growth at all cost to apital efficient growth with AI-driven insights to forecast unit economics and dynamically allocate resources

Understand the market shift that reshaped modern revenue strategies. Instead of chasing vanity metrics and endless acquisition, you’ll learn how to design business models that prioritize recurring revenue, predictable unit economics, and durable customer value. This includes mastering the principles of capital-efficient growth, where every dollar invested creates measurable and lasting impact.

2. Go To Market Strategy and the Bowtie Model

Master the new generation of GTM AI motions that align sales, marketing, and customer success. You’ll learn how to choose and execute the right GTM motion for different market segments, and how to apply the Bowtie Model to replace the outdated linear funnel. This lifecycle approach integrates acquisition, retention, and expansion into one framework — ensuring your revenue engine doesn’t just win customers, but keeps and grows them.

3. Building and Scaling Recurring Revenue Engines powered by AI loops

Go beyond customer acquisition to design a recurring revenue architecture. You’ll explore how to:

Create retention and expansion loops that maximize customer lifetime value.
Detect and prevent churn with perception gap analysis and early-warning systems.
Scale GTM motions sustainably by understanding the balance between scalability, sustainability, and durability.

4. Measuring, Optimizing, and Delivering Impact

Revenue growth today depends on data-driven execution and consistent impact delivery. You’ll gain practical tools to:

Measure revenue health with metrics like Gross Revenue Retention (GRR), Net Revenue Retention (NRR), and Revenue Velocity.
Design and optimize pricing models (ownership, subscription, consumption) for fairness and profitability.
Execute growth formulas that improve throughput — better conversions, stronger retention, and scalable expansion.
Shift your teams from promising value to delivering recurring impact, ensuring customers stay, grow, and advocate.

Who Is This For?

Business teams moving from transactional sales to recurring revenue models.

Revenue leaders who want to align sales, marketing, and CS under one GTM strategy.

Growth and product managers seeking practical frameworks for recurring revenue.

Startup and scaleup founders preparing for sustainable growth or IPO.

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The day after training, you’ll be ready to:

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Calculate revenue retention and expansion the right way
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Identify monetization gaps in your revenue model through AI loops
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Define the right velocity metrics and processes to keep revenue streams healthy
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Explore GTM motions and assess whether you are using them effectively
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Apply solutions to build sustainable revenue streams strong in AI commerce environment
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Create sales funnels focused on recurring revenue and expansion

The Art of AI Revenue

Training composition

Part 1

Introduction

Foundations of Business Model Thinking

Learn the core principles behind successful business models and recurring revenue generation. This part let you understand where we are and where we are being taken right now.

Part 2

Recurring revenue models

Designing AI Revenue Models

Hands-on sessions - revenue models explained and designed. Let's learn the principles of creating recurring revenue streams based on specific frameworks

Part 3

GTM & Growth

Building Go To Market & Growth models

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Part 4

Measures

Metrics & assessment

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The Art of AI Revenue training teaser:

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Great initiative! I didn't expect to be exposed to so many new concepts. It gave me plenty of topics to research and deep dive to increase my knowledge on business models.

Heitor Pagliari,

OLX Group

For people without a strong business background, this training provided a lot of useful knowledge. It was a real eye-opening. It was good that the training was divided into smaller parts, so that it was easier to absorb such knowledge. And it was great that at the beginning of each part you reminded what had been previously

Małgorzata Rychel,

OLX Group

I think this kind of information should be the setting stone for every new joiner in the company. It answers to so many questions I've heard since I've joined OLX.

Tudor Dinca,

OLX Group

It was a very enlightening training; it helped to understand how the organization works, the role of the GTM plan, and how perceptions of generating revenue are evolving.

Agnieszka Majewska,

OLX Group

Clear and solid. Thanks for the sessions! We were able to execute the insights asap!

Dominik Kielban,

OLX Group

Super knowledge pill, thanks for that!

Piotr Chwiedziewicz,

OLX Group

It's a needed and fundamental part of growing business!

Ntumelelon,

Autotrader

Very interesting sessions! Followed async and it worked well for me. Thanks!

Valentina Salvi,

OLX Group

Thank you, it was very informative and I did learned a lot!

Ramona Martelo,

OLX Group

The Art of AI Revenue Program Certification

Upon successful completion of The Art of Revenue training and examination, participants are awarded an official Program Certificate

This certificate is more than a document – it is a recognition of your commitment to mastering the principles of revenue growth. It confirms not only the completion of the program but also the acquisition of proven knowledge and expertise in designing, scaling, and optimizing cost-efficient revenue streams.

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Training Plans

Choose the training format that best fits your organization’s needs. Whether you want to align your leadership team, empower cross-functional GTM teams, or you want to enroll as individual.

Changing the way you think about the revenue

Teams walk away with practical frameworks they can apply the next day to improve retention, optimize GTM motions, and strengthen revenue streams. Leaders consistently report a shift in how they think about growth — moving from chasing short-term wins to building scalable, sustainable, and durable revenue.

The result is not only new skills, but a transformed approach that creates measurable business impact from day one.

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The Art of Revenue
Full Training + Certification

A complete, cohort-based training for managers and revenue leaders who want to design and execute next-generation go-to-market plans.

High level profile:
  • AI-powered frameworks for revenue design and GTM execution
  • Hands-on practice with real data and automation workflows
  • Live expert sessions, peer feedback, and certification
Enroll
The Art of Revenue Lite
Get the Rules. Learn the Playbook. Start Using AI in GTM
Understand the essential GTM rules, core metrics, and how AI can support smarter execution.
High level profile:
  • Core GTM and revenue fundamentals
  • Intro to AI tools for sales & marketing optimization
  • Self-paced learning and immediate takeaways
Enroll
The Art of Revenue Privé
C-Level training for teams

Empower your GTM Teams with AI-driven revenue mastery.

A private, fully customized training experience for leadership and cross-functional revenue teams.

Align strategy, marketing, and sales around one AI-enhanced GTM framework — and build the capabilities to execute with precision.

High level profile:
  • Bespoke GTM strategy training for your organization
  • Real use cases and data from your own business
  • AI-driven tools for forecasting, segmentation, and decision support
Ask for team offer

Ready to make AI work for your business?

Let’s explore how we can turn your data, products, and processes into AI-ready growth engines.